A non-technical guide to the technical aspects of the new 
website
“In our new study, ‘The Need for Mobile Speed’, we found that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load”
— DoubleClick
People dislike using sites that are slow, janky, unresponsive, etc.
A very brief history of websites
Static HTML
Server-side templating
Static site generators
Fat clients
Performance isn't optional, it's built-in
