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An open letter to Countdown Church Corner

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The following originally achieved some popularity when I posted it on facebook in March 2009. Now that I have a blog I am reposting it here.

Dear Countdown Church Corner.

What happened, man? You used to be cool. We used to see each other all the time. Like when I was with my mates after a good drinking session and needed junk food, or when I was pulling an all-nighter to finish an essay and wanted caffeine, or just ’cause I was running on a weird student sleeping pattern and needed an extra dinner ingredient after midnight. And it wasn’t just that you were open 24 hours, either. You had lots of great points: You had nearly anything I wanted stocked on your shelves, and your staff were so very helpful (for people who looked like they’d rather be anywhere else in the world), and your music… well, okay, your music was always fucking unbearable, I’ll admit.

But overall we forgave each other our faults. I could ignore your terrible music, and you never said anything about that time I accidentally took a muffin without paying for it. We learned to accept our differences.

But then you changed.

It began when you said you’d drop the 24-hour opening time. Many of us were incredulous. We couldn’t believe that you were going to get rid of your most beloved feature. Was it us? What did we say? Whatever it was, we swore we didn’t mean it. We just wanted everything to go back to how it was before. You didn’t listen. Against the largely silent protests of Upper Riccarton’s nocturnal comunity, you cut your hours and with them our hearts.

Now is the winter of our discontent

Now I know it’s not entirely your fault. Things were said and done on both sides. You’re not to blame for my decision to move to a flat more than a minute’s walk away. Not having you as a neighbour any more has changed my attitude towards you, I admit. I know I don’t visit you anywhere near as often as I used to, and I’m sorry. But I think part of the reason I no longer visit is because it’s too hard. It just tears me up inside to see what you’ve done to yourself, what you’ve become.

Shortly after I left, you began a major face-lift. You never said why: I had always thought you were beautiful, and didn’t understand why you had to change. But apparently change you must, so I resigned myself to it, and to the knowledge that visiting you would be slightly more annoying for the next six months or so. So I stuck by you through the store makeover, hoping that when you emerged from your scaffolding and drop-cloths, you would be as beautiful as a butterfly emerging from its chrysallis, free of its old caterpillar form.

Instead we got – well, you know what we got.

…I guess the new store’s kinda alright. I mean, the pick’n'mix nuts are gone, and the aisles seem thinner and harder to navigate, and these days I feel like you’re fucking always out of stock of whatever it is I’m looking for. But on the whole, it’s not really much worse than it was before. The problem is, it’s not really much better either. If I sit through six months of the type of shit you pulled while you were having your big makeover, I expect a bloody nice transformation. Instead, you just shifted everything around a bit and gave it a wee polish. I don’t know, maybe I’m missing something here, maybe you had some private reason for changing that you’re not sharing with us (self-esteem issues after I left, perhaps?). Whatever your reason, I felt jipped, like my loyalty had been rewarded with a cold shoulder.

So you must agree with me when I say that recently, our relationship has been strained. Where once I had openly professed my love and adoration for you, I began to avoid you, and even once or twice caught myself saying that I hated visiting you. I can barely believe it myself. How did it come to this?

The last straw came this week. On Friday night I visited you to pick up some booze and some flat supplies. It was all good, I managed to get in and out with minimum hassle, and didn’t stop to chat. It wasn’t until the next day that I checked my receipt to transfer cash from the flat account that I noticed that you had charged me $28.56 for the Mac’s Gold 15-pack. Having spent five minutes hunting out the best deal I distinctly remembered that they had been priced at $18 (with $15 for a 12-pack, both on special), which I thought was plenty expensive enough. I don’t want to sound bittter or anything, but if I pay $28 for a 15-pack of Mac’s Gold then they better be gold fucking plated. I have no idea whether it was spite or merely lack of attention, but you overcharged me, Countdown Church Corner. You overcharged me ten bucks.

Last night I dropped by again to ask you what you had to say about the matter. Maybe you could refund me the money with minimum fuss, and we could both put this unpleasant episode behind us. Alas, it was not to be. The person I talked to looked like she wanted to get the fuck outta that store twice as bad as everyone else (who could blame her?). I asked her about my beer price. She acted surprised, and fetched someone from the liquor section. Whilst he did not specifically remember the specials from last Friday, he claimed that $28 was the regular price for the Mac’s 15-pack, and perhaps only the 12-pack had been discounted. Perhaps I had selected the wrong one? I thought this was preposterous, as I clearly remembered comparing the specials on both amounts and choosing the 15. However I said little, not wanting to disturb the poor minimum-wage earners. They recommended that I talk to the Liquor manager the following day, and left me to check out this week’s specials, which included 15-packs of Mac’s Gold for $24. Save $4.

I was so sure you had overcharged me, but now I don’t know what to think. You’ve messed with my head one too many times, Countdown Church Corner. The hours change was all my heart could take, but then you dashed it against the twin rocks of crappy store makeovers and inconsistent beer pricing. I’m sorry, but I can’t take it anymore. I think I need some time alone to think about our relationship, and whether we have a future together.

If you need to contact me for any reason, I’ll be at fuckin’ Pac-n-Slave.

Yours no longer,

Richard

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Linkblog Retrospective #1

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The first group of 25 links from my linkblog. To see all linkblog retrospectives, click the tag ‘links’.

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Old-school kiwi ski flicks

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Check it out – archival ski footage from the 50′s, 70′s and 80′s on the nzonscreen site:

Snow of Aorangi (1950) – 2 parts
Shot by photographer Brian Brake as a NFU tourism promo, Snows of Aorangi surveys New Zealand’s mountain landscapes. Brake captures stunning imagery: ethereal ice forests, lightning storms, volcanic craters, glaciers, avalanches, kea. Three skiers are mesmerising as they scythe downhill from Alma Hutt: “for a little while they’ve given themselves to the rhythm of sky and earth” runs the James K. Baxter-scripted narration. It was the first NZ film to compete for an Oscar, nominated in the Best Short Subject (Live Action) category in 1958.

Flare – A Ski Trip (1977) – 3 parts
This short documentary about skiing was directed for the NZ Tourist and Publicity Department by Sam Neill (who would shortly achieve fame as an actor). This was one of several documentaries directed by Neill while at the National Film Unit. Others subjects included the Red Mole theatre troupe and architect Ian Athfield. The skiers put on daring displays of their art, before skiing an active volcano. Locations include Mount Hutt, Queenstown and Tongariro National Park. The film was translated into French, Japanese, Italian, German and Spanish.

The Leading Edge (1987) – 6 parts
Michael Firth’s follow-up to his 1977 Oscar-nominated ski documentary Off the Edge, but this time with a plot and scripted dialogue. Canadian Matt hitches from Auckland to meet a bunch of Kiwi extreme thrill-seekers at a southern ski field. They throw themselves off volcanoes, glaciers, mountains and into an Iron Man with “get more go” abandon. Cinematographer Stuart Dryburgh’s first feature (“I was relatively cheap and I could ski”) the film is notable for its action sequences (set to an 80′s pop soundtrack) and Billy T James as a mad pilot.

Enjoy…

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The edge of what exactly?

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Steinlager Edge

Steinlager have released a new beer: ‘Steinlager Edge’.

This isn’t the first Steinlager spin-off. They currently also sell the Harvey Keitel-endorsed Steinlager Pure, for those who like Steinlager ‘Classic’ but feel they weren’t being charged enough for it. Additionally, the Wikipedia page on Steinlager lists three other extinct variants, including ‘Steinlager Super Cold’, billed simply as ‘Steinlager Classic served at 0 degrees Celsius’.

Steinlager Edge is ‘New Zealand’s first mid-strength, full flavoured premium lager’ – ‘mid-strength’ indicating that it is 3.5% alcohol-by-volume (ABV). This places it squarely between light beer (2% alcohol) and premium full-strength beer (5%). However, its price is similar to ‘classic’ Steinlager, meaning that if you buy Steinlager Edge then you are clearly a person who is willing to pay the same amount of money for less alcohol content. That sounds a little dumb to me, but maybe you really like the taste of beer but you only want your drunkeness to be 70% of your normal level. I guess I can understand that.

However, the name Lion Nathan have chosen for their new product astounds me. What, exactly, is it supposed to be the ‘Edge’ of? As a mid-strength beer, it lies squarely between light beer and premium beer. It is marketed at busy professionals who drink beer because they like the taste but don’t like to get boozed.

There is no manner in which this beer is edgy. If they want it to sound like it is, they might as well just call it ‘Steinlager XTREME 2 tha MAXX!!!’. I can only imagine that its name is intended to reflect that the beer sits tenuously on the edge of what New Zealand consumers are willing to pay for.

Other famous Edges

Other famous Edges

According to NZX, Geoff Griggs of the Society of Beer Advocates (There’s a Society of Beer Advocates? What are their meetings like?) says the move is a ‘”logical extension of a very powerful brand” but questioned whether there would be much demand among thirsty Kiwis.
“Traditionally, mid-strength has not been very strong in New Zealand because our mainstream beers are only typically 4 per cent, so you’re only talking half a per cent less than our mainstream beers,” he said.
“That said, if you’re a premium lager drinker who wouldn’t be seen dead drinking those old- fashioned New Zealand draughts, then a 3.5 per cent option for drivers or lunchtime drinkers does make some sense.”‘

Will there really be a market in New Zealand for a lager that provides significantly less alcohol content for about the same price? Anyone want to place a bet on whether it will still be around in two years’ time?

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Dog looking into a telescope